It’s no secret that paying for your traffic is a surefire way to effectively and quickly boost your online presence. Most commonly used forms of paid traffic include fixed advertising rates, pay per click, and pay per impression.
When investing in pay per click (PPC), Facebook, Google and other ad networks allow you to post banner ads or text, which will then promote your website to a bunch of people. When setting PPC up, you need to bid a specific amount on your ads. After that, the ad network will post your ads and charge you for every time someone clicks on one of your ads. This is a great way to get more traffic on your website. Just remember to convert the traffic that you get or at least collect their email address (via an opt-in form) for future use, before they leave your website.
Pay per impression is another form of paid traffic. It is similar to how pay per click works, you simply pay the ad network a certain amount for a specific number of times that your ads are seen by people browsing the Internet. For example, you could pay $1 for every 1,000 people who see your ad. The ad can be a text ad or a banner ad.
The final method we are going to look at here is fixed cost advertising. In this scenario, people who are interested in advertising their website will contact either an advertiser or a website owner, and ask what the price is to place an ad at a specific location on the site. In most cases, positions that are more visible on a website tend to cost more so keep this in mind when planning to use this method, and remember to stick to your budget!
Examples of advertising networks include Verizon Media Native, Facebook and Google Ads. Also, there are many third-party ad networks out there, many of them offer a reliable flow of traffic to your website for a fair price. The best way to know which one of these ad networks suits you the best is to try them out, one by one, and let the results speak for themselves.